10/23/2023 0 Comments Instal Minions: The Rise of GruMost of the year-end awards contenders, quality notwithstanding, were commercial coin tosses in pre-Covid times. Through that prism, it was tempting to view the year-end commercial/theatrical failures of One Night in SoHo, West Side Story, King Richard, and others as a sign that grown-up moviegoing was doomed. The non-tentpole started to make a comeback in early 2022. For that matter, it’s more convenient for adults with a good home theater set-up to wait until HBO Max to watch The Last Duel or Nightmare Alley. When you’re a family of five, it’s much cheaper to pay $30 for Disney+ Premier Access to watch Jungle Cruise on opening night, watch Space Jam: A New Legacy on HBO Max or to shell out $20 to rent The Croods: A New Age on PVOD just weeks after its theatrical opening day. Ditto for families and young kids, who also had become used to watching kid-targeted shows and movies via VOD and streaming to the point where original animation had mostly floundered since Coco cracked $800 million in late 2017. We’ve repeatedly heard that irregular and older moviegoers, which were already even more irregular since around 2016, preferring to watch non-event films at home on VOD or streaming (or not watching them at all in favor of streaming television), were a permanent commercial casualty of the pandemic. We’ve spent two years hearing how older moviegoers and families were gone for good. LeBron James and Bugs Bunny in 'Space Jam: A New Legacy' Warner Bros. That would be ghoulishly ironic since they were the last “big” delayed-by-Covid releases to open theatrically. With Minions 2 potentially following Minions and Despicable Me 3 past the $1 billion mark, they may be the summer’s top global earners. The Tom Cruise-led legacy sequel will likely cross $600 million domestic on Sunday as it aims for $1.175 billion global by the weekend’s end. Meanwhile, Top Gun: Maverick earned around $3 million on Thursday for a new $581 million domestic cume. And with around $308 million worldwide, it is a few days away from passing Sing 2’s $405 million global cume to nab the same relative milestone worldwide as well. That makes it, in just seven days, the biggest so-called Covid-era animated grosser, passing the $161 million domestic cume of Illumination’s Sing 2 from last Christmas. With $10.5 million on Thursday, Universal and Illumination’s Minions: The Rise of Gru has earned $164 million in its first week in domestic theaters.
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